Frequently Asked Questions
Updated June 1, 2025
Everything investors need to know about PooCoin
Token Economics
Will there be a token and how does the token accrue value over time?
Yes, PooCoin will have its own native token that accrues value through multiple mechanisms:
1NFT Toilet Revenue Flywheel - 25% of revenue used for buybacks (deflationary), 50% for operations, 25% for liquidity
2) Sustainable Revenue from CLMM pool fees and strategic trading taxes
3) Long-term Value Expansion through health data monetization, pharmaceutical partnerships, and cross-selling health products
This creates a self-reinforcing flywheel: more users → more NFT purchases → more buybacks and liquidity → deeper markets.2) Sustainable Revenue from CLMM pool fees and strategic trading taxes
3) Long-term Value Expansion through health data monetization, pharmaceutical partnerships, and cross-selling health products
What is the token distribution and allocation strategy?
Token allocation designed for long-term success: Project Treasury (45%) with flexible sub-allocations for community incentives, partnerships, marketing, liquidity support, and development grants; Core Contributors (20%) with milestone cliff + 18-month vesting; Seed Investors (10%) with same vesting terms; Future Investors (10%) with varying terms; Liquidity Pool (15%) for DEX liquidity and market making. All allocations subject to milestone achievements and market conditions.
How do you protect token holders from early investor or team selling pressure?
Robust Protection System:
1Blanket Milestone Cliff - NO tokens unlock until ALL three milestones met (10K users with NFT toilets, $1M+ TVL, product live on app stores)
2) Price-Based Unlocks - post-milestone unlocks only when token price doubles, minimum 120 days between unlocks, capped at 5% supply per unlock
3) Transparent Vesting via third-party providers (Sablier, Hedgey) for public trackability
2) Price-Based Unlocks - post-milestone unlocks only when token price doubles, minimum 120 days between unlocks, capped at 5% supply per unlock
3) Transparent Vesting via third-party providers (Sablier, Hedgey) for public trackability
What is your parallel launch strategy for the token and app?
Token launches early (TGE 8 weeks post-funding) to build liquidity, market presence, and community engagement while app development continues. This combines benefits of early token liquidity with protection against insider dumping until real product-market fit is achieved. The milestone cliff ensures no team/seed tokens unlock until genuine traction is demonstrated.
Why are you treating this project differently from other meme coins?
In 2025, meme projects can still have strong runs — but rotation periods are very short, often just weeks or even days. Because of that, token unlock structure becomes especially important. We've designed our unlocks and milestone-based cliffs to reflect that reality. It's tricky to apply standard token lockups to meme-influenced projects because no one wants to be left holding the bag. We're being intentional about structure and signaling from day one.
How does the KPI-based unlock structure work?
We don't believe in arbitrary unlock cliffs. Instead, we've implemented milestone-driven unlocks based on product and usage traction:
•Product launch
•10,000 users onboarded
•$1M+ TVL reached with locked LP liquidity
These KPIs will be published and tracked transparently on a public site, so the entire community — traders, speculators, and long-term holders — can see real progress.Post-milestone, unlocks will be tied to sustained token price appreciation, not quick spikes. Vesting will occur linearly over 18 months to avoid flooding the market.This structure is designed to align incentives, protect retail, and signal real long-term intent — avoiding the all-too-familiar narrative of early investors exiting at retail's expense.*Credit: CZ's milestone based unlock proposal (https://www.binance.com/en/square/post/21009390410194)*Growth & Distribution
How will you acquire users and drive adoption?
Multi-channel Strategy:
1Content-driven Growth using UGC, AI, and faceless channels for high-volume daily content at low cost
2) Incentivized Referrals requiring NFT Toilet purchase ($200-300 avg) + customized pool invitation (0.25 SOL) with MLM-style rewards and ongoing revenue sharing
3) Strategic Partnerships with wellness influencers, health communities, and Web3 projects for co-marketing and reduced friction onboarding
2) Incentivized Referrals requiring NFT Toilet purchase ($200-300 avg) + customized pool invitation (0.25 SOL) with MLM-style rewards and ongoing revenue sharing
3) Strategic Partnerships with wellness influencers, health communities, and Web3 projects for co-marketing and reduced friction onboarding
How do you plan to retain users beyond the initial novelty?
Multi-layered retention strategy:
1Habit formation through streak mechanics and increasing rewards (20-30 min daily bathroom time = natural engagement)
2Genuine health value with actionable gut health insights
3Financial incentives through increasing token rewards and NFT ownership stakes
4Community elements including challenges, leaderboards, social sharing, and friendly competition.
What is your long-term vision for user growth?
Targeting top 10 grossing consumer crypto app through two phases: Phase 1 (500K-1M daily users) via habit formation, gamification, and social features; Phase 2 (Global expansion) leveraging network effects, viral sharing, and global partnerships. Moonshot: 10M+ users within 36 months, $100+ ARPU, potential $30-100M ARR business depending on flywheel effectiveness.
Technical
How will you ensure user privacy given the sensitive nature of health data?
Privacy-first design:
1Data anonymization - all health data anonymized/aggregated before analysis
2Encryption & security with end-to-end encryption and health regulation compliance
3User control via granular privacy settings and transparent policies
4Blockchain privacy - only token transactions on-chain, health data remains off-chain in secure databases.
Which blockchain will PooCoin use?
We're evaluating Solana, Base, and other high-performance chains prioritizing:
1Low transaction fees essential for microtransactions
2Fast confirmation times for seamless UX
3Robust NFT ecosystem and marketplace integrations
4Strong developer ecosystem and talent pool
5Cross-chain potential for future expansion.
How will the AI component work and what technology powers it?
Multi-technology AI system:
1Classification models trained on medical datasets for digestive health assessment
2Natural language generation for personalized, humorous yet medically accurate feedback
3Continuous learning through anonymized user data and latest research
4Privacy-preserving architecture with secure server processing and no PII in model training.
Team & Execution
Does your team have experience in health or gut health specifically?
Hybrid approach combining technical expertise with health validation:
1Expert consultants - discussions with gastroenterology and nutrition specialists for methodology validation
2AI implementation using multimodal LLM trained on expert-validated datasets
3Advisory board development including health professionals
4Future team expansion to bring health professionals in-house as we scale.
What makes your team uniquely qualified to execute this vision?
Led by a serial consumer app founder with exceptional track record: built apps with hundreds of thousands of active monthly users in US, raised >$8M in venture funding across Web2, Gaming, and Fintech. Combined with technical and marketing expertise, this positions us perfectly to execute on PooCoin vision and capture this unique market opportunity.
What are your key milestones and timeline?
Aggressive execution plan:
1V1 Development: 30-45 days core functionality
2App submission & QA: 2-3 weeks testing and app store submission
3V1 rollout: Full launch summer 2025
4Parallel workstreams: legal setup, distribution account warming, influencer onboarding
5TGE: 8 weeks post-seed close, before app launch for hype and liquidity generation.
Business Model
Beyond token economics, what are your revenue streams?
Multiple revenue streams:
1Primary - NFT Toilet sales (1 SOL avg), customized pool invitations (0.25 SOL), $200-300 avg customer spend, secondary royalties, premium subscriptions
2Secondary - anonymized data insights, health product partnerships, affiliate marketing, sponsored content
3Tertiary - white-label licensing, API access for researchers, expansion into adjacent health verticals.
What is the untapped market opportunity you're addressing?
Universal behavior with massive potential: Adults spend thousands of hours pooping (20-30 min daily with 100% phone usage = natural engagement). Intersection of attention, entertainment, and gut health tracking creates valuable data for pharmaceutical research, wellness insights, and personalized recommendations. Combining largest addressable market (everyone poops), highest engagement frequency (daily necessity), and multiple monetization vectors positions PooCoin as potentially most successful consumer crypto app.
How will you use the funding to accelerate growth?
Team Structure: Founder + 2 technical cofounding engineers + part-time design help to start lean and move extremely fast.Fund Distribution:
•50% Liquidity Pool & Market Making - Ensures deep, stable markets from day one, critical for mainstream adoption
•45% Product Development & User Acquisition - Bootstrap product development providing 6-9 months runway to reach market and TGE, powers viral TikTok strategy and influencer partnerships
•5% Legal & Compliance - Proper regulatory foundation
Strategy: Half the funds bootstrap us to TGE (8 weeks post-close), then use remaining funds as liquidity during token launch, which we can sell to further boost treasury for hiring, user acquisition, and scaling.Market & Competition
Who are your competitors and how do you differentiate?
Operating at intersection with unique positioning:
1vs Health tracking apps - lack engagement mechanisms and financial incentives, our gamification and token rewards create higher retention
2vs Move-to-earn apps - focus on exercise, we address universal daily activity with no direct competitors
3vs Consumer crypto apps - mostly trading/gaming without utility, we provide genuine health insights alongside financial incentives. Key differentiator: combining humor, health utility, and financial incentives in daily habit everyone has.
How big is the addressable market?
Massive multi-segment opportunity:
1Primary TAM - Global digital health ($350B+, 17% CAGR), mobile health apps ($50B+, 11% CAGR), consumer crypto ($30B+, 25% CAGR)
2User base - Initial target 18-35 crypto-aware (100M+), secondary health-conscious (500M+), long-term mass market (1B+ potential)
3Revenue potential - Moonshot Case:10M+ users within 36 months, $100+ ARPU, additional data/advertising revenue, potential $30-100M ARR business.
Is this a meme farm coin?
No — and that distinction is critical. While meme culture plays a role in distribution and growth, this project is fundamentally different:
1Most meme coins are designed to extract value through short-term pump-and-dumps. Our approach — combining product and token — doesn't exist in this cycle. That makes us less susceptible to speculative pumps but significantly more sustainable.
2. A fair comp is Stepn from last cycle, which saw explosive, reflexive growth in affluent markets. We operate in a similarly viral category — but with broader appeal and a lower barrier to entry.
3. Meme tokens typically lack real revenue, burn mechanisms, or customers. We do not. With visible usage data, fee generation, and real demand loops, we're building something structurally different.
4. Our flywheel is product-led: viral, behavior-based challenges (e.g., gut health tracking) drive token utility and create lasting demand.
5. On-chain metrics, usage transparency, and future partnership potential make us fundamentally different from the typical meme shell project.
2. A fair comp is Stepn from last cycle, which saw explosive, reflexive growth in affluent markets. We operate in a similarly viral category — but with broader appeal and a lower barrier to entry.
3. Meme tokens typically lack real revenue, burn mechanisms, or customers. We do not. With visible usage data, fee generation, and real demand loops, we're building something structurally different.
4. Our flywheel is product-led: viral, behavior-based challenges (e.g., gut health tracking) drive token utility and create lasting demand.
5. On-chain metrics, usage transparency, and future partnership potential make us fundamentally different from the typical meme shell project.
Still Have Questions?
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