Tokenomics
Understanding the $POO token economics and distribution model
Overview
Our tokenomics model is designed to align all stakeholders around long-term success while protecting market integrity. It incorporates milestone-based cliffs, price-triggered unlocks, and a flexible project treasury to support sustained growth.
Note: All allocations and sub-allocations are subject to change based on app adoption, token emission vs. sink dynamics, market conditions, and overall project revenue.
Token Allocation (100%)
| Category | % Allocation | Notes |
|---|---|---|
| Project Treasury | 45% | Bundled pool for incentives, partnerships, marketing, and growth. |
| Core Contributors | 20% | Subject to milestone cliff, then 18-month linear vesting. |
| Seed Investors | 10% | Subject to milestone cliff, then 18-month linear vesting. |
| Future Investors | 10% | Post-launch token sales. Vesting and cliff vary by round. |
| Liquidity Pool | 15% | Reserved for DEX liquidity and market making. |
Blanket Milestone Cliff
No tokens for Core Contributors or Seed Investors unlock until all three milestones below are met:
- 1.10,000 Unique Customers with Toilet
- 2.$1M+ TVL in the Liquidity Pool
- 3.Product Live on App Stores
Parallel Launch Strategy
The token launches early in development to build liquidity, establish market presence, and create community engagement. This allows price discovery and ecosystem growth to occur simultaneously with product development, maximizing momentum for app launch.
This approach combines the benefits of early token liquidity with protection against insider dumping until real product-market fit is achieved.
Price-Based Unlocks (Post-Milestone)
Once all three milestones are achieved, token unlocks follow a price-based trigger model:
- •Unlocks happen only when the token price doubles from the previous unlock price.
- •Minimum 120 days between each unlock.
- •Each unlock is capped at 5% of total token supply.
Example: If the token price was $1 at the last unlock, the next unlock only occurs after the price sustains above $2 for 120+ days.
Vesting Terms by Stakeholder Class
| Stakeholder | Unlock & Vesting Conditions |
|---|---|
| Seed Investors | Subject to milestone cliff, then linear vesting over 18 months |
| Core Contributors | Subject to milestone cliff, then linear vesting over 18 months |
| Future Investors | Allocated from Treasury; vesting and cliff terms vary per round |
All vesting will be conducted via a third-party SaaS vesting provider (e.g., Sablier, Hedgey) to ensure transparency and public trackability.
Project Treasury (45%)
The Treasury is a dynamic pool used to grow the ecosystem, support users, and attract partners. Its flexible sub-structure enables responsive usage based on real-world needs and performance.
Sub-Allocation (Indicative)
| Sub-Category | % of Treasury | Purpose |
|---|---|---|
| Community Incentives | 40% | Streak rewards, referrals, leaderboard bonuses, gamified check-ins |
| Partnerships & BD | 20% | Strategic alliances, integrations, ecosystem partners |
| Marketing & Influencers | 15% | Creator campaigns, ambassadors, paid growth |
| Liquidity Support | 10% | Incentivizing or backstopping liquidity in future pools |
| Development Grants | 10% | Builder rewards, research bounties, third-party integrations |
| Reserve / Contingency | 5% | Operational buffer for unexpected needs or future initiatives |
These sub-allocations are not fixed and may adjust based on market conditions, user adoption trends, or evolving product priorities.
NFT Toilet Revenue & Token Flywheel
All users who wish to earn token rewards must first purchase an NFT Toilet using USDC, SOL, or credit card. This mechanism creates real economic demand and powers a sustainable token flywheel.
Revenue Distribution
| Portion of Revenue | Allocation Purpose |
|---|---|
| 25% | Used to buy back and permanently remove tokens from circulation (deflationary) |
| 50% | Allocated to the core team for operations, development, and ongoing support |
| 25% | Used to reward liquidity providers or automatically added to DEX liquidity pools |
Flywheel Impact
- •Increased users → more NFT purchases → more buybacks and liquidity → deeper markets
- •Deflationary pressure and consistent demand reinforce token stability
- •Operations remain sustainably funded through real revenue
Potential Enhancements
- •Tiered NFT models (Vegan, Carnival, Diamond, Wood, Techno) with different pricing and perks
- •Dynamic reward boosts for early adopters
- •Referral rewards on Toilet sales
- •"Flush-to-Burn": Users burn tokens or NFTs for temporary APY boosts
This mechanism helps tie platform adoption directly to token value and liquidity growth, building a regenerative token economy rooted in product usage—not just speculation.
Long-Term Vision: Top 10 Grossing Consumer Crypto App
The Untapped Market Opportunity
Each adult spends thousands of hours pooping in their lifetime. All these hours are spent scrolling through their phones, creating a fascinating intersection of attention, entertainment, and gut health tracking — transforming your body's own product into valuable data.
Daily Engagement Potential
- • Average 20-30 minutes daily bathroom time per person
- • 100% phone usage during this "dead time"
- • Natural, recurring engagement pattern
- • Perfect for habit formation and retention
Data Monetization
- • Gut health tracking and analysis
- • Pharmaceutical research partnerships
- • Wellness product marketing insights
- • Personalized health recommendations
The Flywheel Effect: From Millions to Tens of Millions
Phase 1: Millions of Daily Users
Think about millions of app users checking in daily, earning tokens, and participating in this flywheel. Each user generates valuable health data while being entertained and rewarded.
- • Daily habit formation through natural bathroom breaks
- • Gamified health tracking with token rewards
- • Social features and leaderboards drive engagement
- • Data insights improve user experience and retention
Phase 2: Global Expansion
Tens of millions of users globally are joining the queue next. This growth and flywheel effect could last a very long time, creating sustainable, compound growth.
- • Network effects: more users = better data = better features
- • Viral sharing of achievements and health insights
- • Global health research partnerships
- • Multiple revenue streams from diverse user base
Revenue Diversification & Long-Term Sustainability
This valuable data can be monetized in many ways in the future via studies, marketing, sales, and more. The combination of consistent daily engagement, health data collection, and crypto incentives creates multiple revenue streams that compound over time.
Path to Top 10 Consumer Crypto App
By combining the largest addressable market (everyone poops), the highest engagement frequency (daily necessity), and multiple monetization vectors (health data, entertainment, crypto rewards), PooCoin is positioned to become one of the most successful consumer crypto applications ever built.
This isn't just about tokens — it's about creating a new category of health-tech-crypto intersection that serves a universal human need while generating sustainable, long-term value for all stakeholders.
Summary
- •Cliff-first model: Nothing unlocks until the product and user base are real.
- •Market-aware unlocks: Token unlocks are tied to proven price discovery and demand.
- •Unified vesting: Team and seed investors share the same 18-month vesting schedule.
- •Transparent vesting: Managed by a third-party SaaS provider to ensure public accountability.
- •Flexible Treasury: Designed to evolve with real-world needs.
- •NFT Revenue Flywheel: Sustainable demand, liquidity, and team funding through usage-based revenue.
This documentation is subject to updates. For the latest information, please check our official channels.